That’s right. Meta’s Threads platform has surpassed 100 million users in just five days, making it the fastest-growing social media app in history. The app, which is designed for close friends and family, allows users to share photos, videos, and stories with a select group of people. It also includes features like disappearing messages and location sharing.

Threads’ success is likely due to its integration with Instagram. Users can easily sign up for Threads using their existing Instagram account, and their Threads posts will appear in their Instagram Stories. This has made it easy for people to discover and start using Threads.

Threads’ growth also outpaces that of OpenAI’s ChatGPT, which took two months to reach 100 million active users. This suggests that Threads is resonating with users in a way that other social media apps have not.

It remains to be seen whether Threads’ momentum will continue. However, its early success is a sign that Meta is still capable of creating popular social media platforms.

Here are some of the factors that may have contributed to Threads’ success:

• Its integration with Instagram: This made it easy for people to discover and start using Threads.
• Its focus on close friends and family: This appealed to users who wanted a more intimate social media experience.
• Its features like disappearing messages and location sharing: These features gave users more control over their privacy.
• Its timing: Threads was launched at a time when people were looking for new ways to connect with friends and family.

It will be interesting to see how Threads evolves in the coming months and years. If it can continue to grow its user base, it could become a major player in the social media landscape.